Machinery and Equipment Manufacturers are confronted with rising global competition, commoditization of hardware and massive price pressure. Digitalizing sales with an innovative CPQ, CRM, and Commerce solution on one platform provides unprecedented opportunities for growth and profitability.


Gain additional market share and increase profits with In Mind Cloud’s Manufacturing X Sales Platform!

Master operational excellence, achieve higher margins and grow sales

Excel in product-to-need matchmaking and accelerate innovation

Unlock the full After-Sales potential with products and services

Our Top 5 Features for Machinery & Equipment Manufacturers


Our Manufacturing X Sales Platform has features uniquely built for Machinery & Industrial Equipment Manufacturers:

Configure Price Quote (CPQ) for Machinery & Equipment Manufacturers

Configure Price Quote (CPQ) for Machinery & Equipment Manufacturers

Master the quotation process and overall operational excellence. With Configure Price Quote, avoid high costs of sales, wrong product offerings and orders, long delivery lead times, and disadvantageous financial terms.


  • Easy to use machine or solution Configuration ensures that you always offer the right products with the right capabilities to your customers in the shortest time possible.
  • Interactive Costing and Pricing lets you compute and calculate prices accurately within milliseconds.
  • Sales Guidance supports global teams with guided selling and cross and up-selling proposals, while the Proposal Generation is unified, flawless and leads to excellent customer experience.
  • An End-to-End Integration with your back-end systems like ERP ensures correct price calculation, as well as smooth order processing and fulfillment.
  • SAP users, can directly use SAP ERPs Variant Configuration for Configure-to-Order scenarios, including matching existing product variants to speed up deliveries in a Make-to-Stock fashion.

Global Pricing, Discount & Margin Control

Protect your profits and gain pricing excellence with Global Pricing, Discount & Margin Management with all your sales data in a centralized repository.


  • Manufacturing X captures every price calculation step, no matter whether it is coming from ERP or maintained outside. Costs, discount levels, margins or other KPIs can be captured in addition.
  • Highly flexible Approval Workflows and task-based Collaboration Features ensure that any quote that reaches the customer is within the right discount limits or has approved special discounts, minimal margins, and correct technical specifications. Manufacturing X supports multi-level and matrix approvals. Further on-demand workflows cater specifications for sales regions, channels, or departments on any datapoint relevant for your sales processes.
  • Mass Configuration and Price Simulation empower you to optimize offers on the spot and balance customer requirements and profit targets.

Global Pricing Discount & Margin Control for Machinery Manufacturers
Pipeline Management & Business Forecasting for Machinery & Equipment Manufacturers

Pipeline Management & Business Forecasting

Leverage your production and sales data and unleash productivity and profitability with Pipeline Management & Business Forecasting.


  • Pipeline Management, Forecasting, Productivity Analytics and Opportunity Prioritization empower you to dynamically optimize your tactical planning and make better strategic decisions for the long term.
  • Succeed in Pipeline & Production Capacity Management and identify pipeline gaps easily on both ends – sales and production – to ensure a balanced production backlog and avoid over- or under-utilization of the production capacities.
  • Manufacturing X comes with a lightweight, standalone CRM including Activity, Lead and Opportunity Management.
  • It can also be integrated with other CRM solutions such as SAP C/4 Sales Cloud, Microsoft Dynamics or Salesforce.

Sales & Aftersales E-Commerce Portal for Machinery & Equipment Manufacturers

Be the trailblazer in your customers’ buying journey. Accelerate the speed-to-market of your new products, bundles or promotions with Sales & Aftersales E-Commerce Portal.


  • Give your customers and partners Self-Service Access to your
    product portfolio, spare parts and services – with product, service and price information from your ERP, enriched by Product Management and Marketing.
  • Allow customers to explore your portfolio and find the right products for their needs in an Online Sales Catalog – and build an end-to-end digital buying journey, from product selection over enquiry to order.
  • Win the aftermarket sales and strengthen your core business in consumables, parts, repair, and maintenance services for your machines. An After Sales Portal boosts your market penetration and competitiveness with lightweight configuration and self-service options.
  • Manufacturing X offers self-standing Partner or Customer Portal functions.
  • Alternatively use the E-Commerce Integration for our robust configurator and pricing engines into your website, marketing or e-commerce system.

After-Sales-Portal for Machinery and Equipment Manufacturers
Engineer-to-Order or Special Requests for Machinery

Engineer-to-Order or Special Requests

Sales in Industrial Machinery often goes beyond configure-to-order. Exceptions from the standard products can reach from minor special requests to full engineer-to-order scenarios, e.g. for automotive or mining equipment. Accelerate your time-to-quote and backend processes for special orders dramatically with Manufacturing X’ Engineer-to-Order or Special Requests.


  • Centralize your Production Knowledge to leverage always up-to-date costs and prices for special components.
  • Collaborate easily with Engineering, Production or Purchasing to quickly respond to special requests.
  • Dynamic Integration capabilities with ERP cost data, CAD, Excel and other data sources power your quoting accuracy to the max.
  • Ultimately, create a new ERP Product in ERP with Bill-of-Material or Production Process (Routing)
  • Leverage our Project Management Integration with sophisticated industrial project management systems such as SAP Project Systems or others.

Don’t just take it from us. Hear what our customers in Machinery & Equipment Manufacturing say:

“Within the first year of sales operations after implementation of the CRM and In Mind Cloud’s solution, we experienced a 3-5% growth. Overall deal closure rates improved, and the solution helped us to focus on the most important opportunities, as well as to execute these sales deals flawlessly.


Through providing accurate quotes with accurate terms and conditions we were able to save a massive amount in wrong orders per year. Additionally, the number of changes in production dropped from 26 product changes to less than 5 contributing to the massive savings that we achieved during the past year.”

Head of Global Aftermarket Operations,
Satisloh AG, Member of the Essilor Group

Ready to see more?


Learn More

Read our Whitepaper


Watch our Webinar

Industry Talk Webinar: Sales for Industrial Machines & Mechanical Engineering

Explore our Customer Story

Customer Success Story: Satisloh, Machine Manufacturer