Can customers customize and buy existing product variants in my online portal?

Yes, they can. Since the 22/02 update, customers that visit your eCommerce store are empowered to customize variants further. They can simply select the variant that meets most of their requirements and configure it to create a product that fully meets their requirements.

This feature allows customers to gain access to your manufacturing capabilities and all the products you have to offer. In short, it is a powerful way to help customers buy the best-match products for their business. In addition, this highly efficient way of partially configuring products also lowers your cost of production and the customer's cost of buying the product.